Library Home | Subjects Home
Bookmark and Share     


Research By Subject: Business: Marketing

Company Information
Demographic Data
Industry Data
Journal Articles
Magazines & Newspapers
Organizations
Publications in the Field
Reference Materials
Statistics
Websites


Books: Use the Library Catalog


Search for in

Journal Articles

LexisNexis Academic Campus Faculty, Staff and Students only Some full text available
Contains full-text news, business, and legal information, with some types of information dating back to 1790.

Business Source Elite Campus Faculty, Staff and Students only Some full text available
An index and full-text source of peer-reviewed business journals and trade publications.

Academic Search Complete Campus Faculty, Staff and Students only Some full text available Resource contains images
Index and full text of magazines, newspapers, reports, conference proceedings, and scholarly journals in a wide variety of disciplines.

Magazines & Newspapers

MasterFILE Premier Campus Faculty, Staff and Students only Some full text available Resource contains images
A general, interdisciplinary database that contains an index and full-text for periodicals, primary source documents, and ebooks. Periodicals coverage is from 1975 to the present.

Newspaper Source Campus Faculty, Staff and Students only Some full text available
Newspaper Source provides cover-to-cover full text for 35 national & international newspapers. The database also contains selective full text for 375 regional (U.S.) newspapers. In addition, full-text television & radio news transcripts are also provided. Covers 1985-present.

Regional Business News Campus Faculty, Staff and Students only Some full text available
Contains regional business newspapers, newswires, and journals.

Publications in the Field

Find a Publication Unrestricted Resource
Search for a journal, magazine, or other periodical by its exact title, the beginning words of the title, or words within the title. You can also browse by Category for journals in your field of interest.

Reference Materials

Strauss's Handbook of Business Information On campus use only
Valuable resource for figuring out where to look for the business information that you need. The first seven chapters cover business information according to the formats in which it is made available. The second part of the book covers specific topics within the area of business. Included are chapters on marketing; money, credit, and banking; and the many aspects of investment ranging from stocks through bonds, mutual funds, and futures and options.
Call Number: REF HF1010 .S779 2012

Internet Marketing Glossary Unrestricted Resource
One of the oldest internet marketing references, updated to keep up with industry developments. Each page attempts to answer (1) what is this term? (2) why does it matter to marketers?

Encyclopedia of Business Ethics and Society Campus Faculty, Staff and Students only Some full text available
Recognize the inherent unity between business ethics and business and society, that stems from their shared primary concern with value in commerce. Spans the relationships among business, ethics, and society by including broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.

Encyclopedia of Public Relations Campus Faculty, Staff and Students only Some full text available
Explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public.

Company Information

LexisNexis Academic Campus Faculty, Staff and Students only Some full text available
Use the Company Information search to find company data including news, financials, executives, company hierarchy, brands, legal cases, and patents and trademarks.

Business Source Elite Campus Faculty, Staff and Students only Some full text available
An index and full-text source of peer-reviewed business journals and trade publications.

Barron's Unrestricted Resource
Website for Barron's weekly financial magazine, which offers access to the weekly edition, business news, and stock information. Entering a company name into the website search box provides "Companies & Quotes" option, which leads to up-to-date company information as well as historical stock information and sections about the company and other financial information.
Note: Most recent four or five print issues of Barron's are available in the Current Periodicals section at the Library. Ask at the desk for older issues.

Forbes Unrestricted Resource
Website for the bimonthly magazine with core topics including business, technology, stock markets, personal finance, and lifestyle. Forbes periodically compiles lists of people and companies with certain characteristics (e.g. America's Largest Private Companies). Searching the website for a company name provides basic company information, including its placement on any Forbes lists.

Fortune Magazine Unrestricted Resource
Bi-weekly magazine specializing in business, investment, career, management and small business information, also home of the Fortune 500 along with other rankings. Searching the website for a company name or stock symbol provides a CNN Money summary page about the company, including recent stock performance, news, growth & valuation, and recent stock performance of selected competitors.
Note: Full text of Fortune Magazine issues are available via Business Source Elite.

EDGAR (database of SEC filings) Unrestricted Resource Some full text available
EDGAR (Electronic Data Gathering Analysis and Retrieval) is the U.S. Securities and Exchange Commission's database of company information.

GuideStar Directory of Charities and Nonprofit Organizations Unrestricted Resource
"GuideStar is the most complete source of information about U.S. charities and other nonprofit organizations there is. Search our database of more than 1.8 million IRS-recognized organizations to find a charity to support, benchmark your own nonprofit's performance, research the sector, and more."

OpenCorporates Unrestricted Resource
OpenCorporates collects open data about companies worldwide including location, officers, subsidiaries, and trademark registrations.

Statistics

Bureau of Economic Analysis Unrestricted Resource Some full text available
Part of the U.S. Department of Commerce, the Bureau of Economic Analysis compiles data about a variety of economic topics at the national, international, regional, and industry levels.

National Center for Charitable Statistics Unrestricted Resource
NCCS is the national clearinghouse of data on the nonprofit sector in the United States, and is a project of the Center on Nonprofits and Philanthropy at the Urban Institute.

Statistical Abstract of the United States: Business Enterprise Unrestricted Resource Some full text available
United States Census Bureau information about business topics, including data on the number, type, and size of businesses; financial data of domestic and multinational U.S. corporations; business investments, expenditures, and profits; and sales and inventories.

Demographic Data

American FactFinder Unrestricted Resource
Interactive, searchable database that is used to find population, housing, industry and business statistics from the U.S. Census. Data collected in Census 2000, the 1990 Census of Population and Housing, the American Community Survey and the 1997 Economic Census. American Factfinder allows the user to compile census data into tables, maps and downloadable files, which can be viewed or printed.

Bureau of Labor Statistics Demographic Data Unrestricted Resource
Several programs at the Bureau of Labor Statistics make significant amounts of data available for specific demographic categories. Categories include demographic characteristics of the labor force, consumer spending, and time use.

Data USA Unrestricted Resource
Data USA is a website and visualization engine for public US Government data. Through data analytics and visualization, it tells stories about: places in America--towns, cities and states; occupations, from teachers to welders to web developers; industries--where they are thriving, where they are declining and their interconnectedness to each other; and education and skills, from where is the best place to live if you’re a computer science major to the key skills needed to be an accountant.

Industry Data

Business Data and Statistics, U.S. Small Business Administration Unrestricted Resource
A collection of resources providing free access to information about business and economic conditions and indicators collected by the U.S. government. These sites include data and statistics on income, employment, trade, and manufacturing, and more.

Census.gov: Business & Industry Unrestricted Resource
Economic and industry data compiled by the U.S. Census Bureau from numerous government surveys and reports. Potentially useful reports include the Industry Snapshots, County Business Patterns, and Census Business Builder: Regional Analyst Edition.

Data USA Unrestricted Resource
Data USA is a website and visualization engine for public US Government data. Through data analytics and visualization, it tells stories about: places in America--towns, cities and states; occupations, from teachers to welders to web developers; industries--where they are thriving, where they are declining and their interconnectedness to each other; and education and skills, from where is the best place to live if you’re a computer science major to the key skills needed to be an accountant.

Economic Indicators Unrestricted Resource Some full text available
Economic Indicators.gov is brought to you by the Economics and Statistics Administration at the U.S. Department of Commerce. Our mission is to provide timely access to the daily releases of key economic indicators from the Bureau of Economic Analysis and the U.S. Census Bureau.

SIFMA Statistics Unrestricted Resource Some full text available
Statistics and data pertaining to financial markets and the economy from SIFMA (Securities Industry and Financial Markets Association).

Websites

Developing a Marketing Plan -- U.S. Small Business Administration Unrestricted Resource
Brief descriptive information and some resource links from the SBA about marketing plans.

globalEDGE Global Resource Directory Unrestricted Resource
The Global Resource Directory offers a rich collection of thousands of international business- and trade-related resources, which have been selected for their content and usability and organized into categories: Research (Statistical Data Sources, Rankings, etc.), Current Topics in International Business (Regional Trade Agreements, Outsourcing, etc.), Trade (Trade Law, Trade Leads, etc.), and Reference (Standards and Conversions, Culture, etc.).

Google Scholar Unrestricted Resource
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

Organizations

American Marketing Association Unrestricted Resource
American Marketing Association is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.